Launch collection

Amaya is about stories. About living with stories. About garments that hold fragments of experience: a memory, a landscape, a moment that deserves to be preserved. We translate these stories into fabric, allowing large embroidered motifs to become the language through which they are told. These motifs are not surface embellishments. They are anchors. Visual narratives stitched into the cloth, meant to be seen, recognised, and remembered. When the structure is quiet, the embroidery speaks. When the form is resolved, the motif carries power. The result is clothing that does not shout, yet cannot be ignored.