About Us


Why do we wear the clothes we wear? For some, it’s a statement, for others it’s comfort, and for many it’s just a way to express themselves.

Hi, we are Tithi and Avi.

We started Amaya with a simple belief: that clothing can hold more than fabric. It can hold memory, meaning, and the quiet weight of everyday experience. We create garments anchored by large embroidered motifs, visual narratives stitched directly into the cloth. These are not decorations. They are deliberate marks, meant to be seen and interpreted in your own way. What they mean to us may not be what they mean to you, and that's the point.

Our designs favour clean structures and considered forms. Comfort is built in through high waists, loose fits, and silhouettes that move with you. The embroidery does the rest, transforming simple pieces into something you notice, remember, and return to.


We don't follow trends or seasons. Stories don't expire with the calendar, and neither should the clothes that carry them. What matters to us is the longevity of pieces that hold their relevance because they're tied to experience, not to what's current. We design for the long term, for wardrobes that accumulate meaning rather than clutter.

We work with the highs and lows, the mundane and the meaningful. Each collection is a canvas of moments, open to the world. The tiniest stories can shift something in us....a sense of recognition, of belonging, of being seen. That quiet shift matters. And as more people connect with what we make, it allows us to grow in a way that matters too: creating more work, better livelihoods, and fuller cycles for the artisans who bring these motifs to life. Not empowerment as a slogan, but as something built into the structure.

Amaya is for those who understand that the stories we wear don't need to shout to matter.

Our vision

To create a collective.......not just a brand. A space where makers, wearers, and storytellers
come together. Where the work we do, the garments we create, and the moments we hold

become part of something larger. Where growth means more hands involved, more stories
shared, more belonging felt. Amaya is not built alone. It's built with you.
We envision more artisans employed, with stable work and fair income. More workshops where
embroidery skills are passed down and valued. A platform where stories are contributed,
interpreted, and translated into new collections. Where transparency isn't an exception but the
standard, and where our supply chain, our processes, and our growth are visible to anyone who
wants to see them.
Amaya grows when the collective grows. More people involved means more capacity to create,
more livelihoods supported, more moments held in fabric. It's not built alone. It's built with you.